Defund Factory Farming

This cruel, destructive, and risky industry requires investment capital to expand and operate.

We can help animals and the environment by discouraging investment in factory farms.

Those interested in factory factory farming divestment should see Pivot Food Investment's new site at

How do you make a cruel industry go away? Stop ITS cash Flow.

Our Early work Oversimplified

  1. With outreach/campaigns we will persuade Ivy League schools to divest from the unethical and risky factory farming industry
  2. Financial and popular media outlets will cover the divestment, touching on the risks associated with factory farming
  3. Investor opinions of factory farming will sour Costs of capital for factory farming operations will increase Factory farming corporations will have a harder time funding new infrastructure needed to extend the industry
  4. Increased capital costs will increase the price of meat, milk, and eggs which will shift the market toward plant-based foods.

One Way to stigmatize Funding factory Farms? Divestment Campaigns.

We can help animals and the environment by stigmatizing investment in factory farms as too risky to be profitable. We can force billions to be divested by running pressure campaigns against public facing entities such as college endowments, pension funds, and banks who finance this cruel and destructive industry. Divestment campaigns are one of a few key ways to stigmatize investing in industrial animal agriculture.


Divestment has been an effective tool against the fossil fuels industry[1]. Divestment campaigns could have an even larger effect on the factory farming industry due to its already poor reputation and baked-in financial risks. The rise in popularity and profitability of plant-based proteins will make divestment efforts that much easier. See more on how we would approach stigmatizing factory farming investment and use divestment campaigns here.

[1] See list of 1000+ institutions, worth 8 Trillion+, who divested from fossil fuels


Stigmatization and divestment will mean less money in factory farming, which in turn means:

  • Fewer animals on factory farms
  • Less environmental destruction
  • Less human costs

Key Metrics we can track to assess progress

  • Size of funds and number of entities divested from factory farming
  • Amount of investment in plant-based / clean food space
  • Public stigmatization of factory farming as an investment too risky to be profitable
  • How many entities we inspire to take action encouraging divestment (with special attention on inspiring the environmental movement to take up this cause)
  • Read more about measuring the impact of divestment and stigmatization efforts here